|
Traditional
Advertising
|
Supplemented
By Equilibrix
|
| At the end
of advertising campaign, you are left with no information about
your potential customers |
At the end
of term, you retain contact information on your customers |
| Most recipients
of your promotions are not your target customer |
100% targeted
audience! Each contact is already a customer |
| Targets
mostly new customers |
Helps create
a continued and valuable relationship with existing customers
|
| High cost
to acquire a new customer; generally less than 1% response rate |
Low investment
to cultivate and nurture a long-term client |
| High cost
to build brand awareness |
Low investment
to reinforce brand |
| High cost
to communicate with post cards and flyers |
No additional
cost to send multiple promotions during the month |
| Encourages
one-time "bargain seekers" |
Encourages
more visits to your store |
