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"It
takes less than one minute to enter information."
-- Brian Mitchell, Customer
Service Manager
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Small
Business Marketing Ideas ... Collecting Email Addresses
 GETTING
NEW ADDRESSES
Direct
email is one of those excellent marketing ideas for
businesses of all sizes! As a direct email marketing
tool, Equilibrix provides your staff with the
tools to connect to your customers. You and your staff
direct customers to join your email list. Your staff
is trained by our professionals on the most successful
ways to promote customer participation.
Every day, you'll collect email addresses from customers
that come into your establishment. These are people
who WANT to hear from you, and you'll have hundreds
after just a few weeks. As time goes on, you will also
receive feedback from customers who have previously
registered and received promotional messages.
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The
Lucite display that accompanies the data collector
is an important element. You need to grab and
keep your customer's attention. Our display art
is designed to convey your business theme while
being exciting enough to catch a passerby's eye.
Along with your display, we'll provide you with
a portable electronic data collector for
easy and instant entry of information into your
email list database. As soon as someone enters
their email address, they'll receive an immediate
email "Thank you" message from you at
their home computer! The data collectors are presented
on a full-color, eye-catching lucite display at
your register or desk.
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You
can also collect customer information using pre-printed
cards, a quick way of getting information for those
customers who are not comfortable with technology. Later,
your staff can enter the information without a problem.
An excellent method of direct email marketing!
You can have your display art revised at anytime. Common
revisions include color changes for seasons/holidays
and text changes for sales events. To maintain consistent
marketing, your display art will have a strong aesthetic
similarity to your email promotions.
EXISTING EMAIL ADDRESSES
If you already have a mailing list, we can add those
customers to your Equilibrix mailing list so
they can get your personal email messages! This is just
one of our small business marketing ideas that
can be incorporated into many types and sizes of businesses!
For more information on how Equilibrix can help your
business, call us at 954.424.1646 or email info@equilibrix.com
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