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ABOUT
EMARKETING
Email Marketing Success Facts
Segmented and targeted email marketing to people who
have agreed to receive information from you delivers
concrete results. Still unsure? Take a look at these
statistics, and compare to the results you've obtained
with traditional campaigns.
- Email
marketing programs boast an average of 80% of all
respondents acting within 48 hours vs. 6 to 8 weeks
for traditional direct mail (Jupiter Research)
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Opt-in emails average a response rate of 18%, prompting
one analyst to describe their results as positively
dream-like (Forrester Research)
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A well-known hotel recently sent an email campaign
to approximately 8,000 customers who had opted in
to their mailing list. Their offer for discounted
hotel rooms received a 45% response rate and resulted
in the selling of 2,000 rooms (Boldfish Inc.)
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When survey respondents were asked about receiving
a personalized email newsletter with only product
information that matched their profile, 50% of the
respondents said they'd appreciate receiving it, and
25% said they wanted to receive an email newsletter
from the specified merchant once a week (Clicz.com)
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Response Rates (Forrester Research)
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Rented Lists 3.5%
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In House List 10%
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Almost 60% of email users have the ability to receive
HTML emails. HTML emails receive twice the response
rate as text email. (Jupiter Research)
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An estimated 65% of companies are spending between
1 and 5 percent of their marketing budgets on email
marketing; an additional 22% are spending in excess
of 5%. (Forrester Research)
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A survey of 2,500 online shoppers found that 43% said
email was an important factor in their most recent
purchase. (ActivMedia Research)
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