For Immediate Release

LOCAL BUSINESSES DISCOVER EQUILIBRIX

New Permission-Based E-Mail Service
Expands Sales With Current And Prospective Customers -- Wirelessly

FORT LAUDERDALE, FL - Forget about direct mail pieces, phone solicitation, or newspaper ads. Local businesses have discovered an effective new way to develop customer loyalty. It's called Equilibrix (www.equilibrix.com). Equilibrix is a permission-based e-mail marketing system that delivers great money saving offers to customers who ask to be notified. The result? To date, 50% to 80% of recipients open and view their Equilibrix e-mails, and participating businesses are receiving incremental sales from the online promotions.

Contour Day Spa owner, Fanit Panofsky has used Equilibrix's Custom and Community Flyers for almost six months. "Equilibrix enables me to reach visitors and communicate special offers to those who have enjoyed my spa in the past and encourages them to return," she said. "It's a win-win for everyone. My customers love the coupons and special promotions and I love the fact that they keep coming back."

Equilibrix is the brainchild of Internet entrepreneur Myriam Cohen, founder of SelectJOBS.com, an Internet-based career job board geared to high tech professionals. SelectJOBS grew to become the Internet's leading site of its kind. The company was sold in 1999 to Careershop.com, which was ultimately sold to Personnel Group of America, a one billion dollar public company.

"We are helping business owners leverage their network of clients and prospects by harnessing the power of permission e-mail marketing," said Myriam Cohen, founder and CEO of Equilibrix. Sending out frequent, creative communications and special offers increases sales and customer loyalty. And by participating in the Equilibrix Community Flyers, businesses can share their networks with other (complimentary) area business to significantly increase their reach. It's really a win-win solution for everyone, businesses and customers, alike."

HOW IT WORKS
The concept is simple, and the technology is easy to use. Businesses post a sign asking visitors if they would be interested in receiving special offers. Next, customers input their e-mail address into a wireless data collector located near the checkout counter. That information is instantly transmitted to Equilibrix's secure, central hub. Cohen and her staff then design full-color e-mail promotions and announcements featuring the store's coupons and specials, each containing a link to the client's Web site. Cohen offers Web site development services as well.

Both Custom and Community Flyers are e-mailed twice per month. Clients may choose to send a full color and animated Custom Flyer to their existing customers, or may team up with businesses in their area and send a Community Flyer by aggregating the lists of each business into one large list.

Community Flyers include personalized e-mail with coupons and specials to that store's customers, as well as to customers of neighboring stores who use the service. It is a way to gain new customers who already frequent businesses in the participant's area and have personally signed up to receive the e-mail promotions, making them more receptive to the advertising than they would be to traditional direct mail pieces.

Periodically, participating Equilibrix businesses can view detailed reports to determine the effectiveness of each promotion. Furthermore, Equilibrix participants retain all customer information. "We believe that the information gathered through our system belongs to our customers and is not for sale at any price," Cohen said.

# # #

Equilibrix (www.equilibrix.com) helps businesses leverage the power of opt-in e-mail marketing with both current customers and participating network consumers. The company creates and distributes full color and animated promotions for its clients at a very reasonable cost per business (or retail) location. Customer lists and promotion statistics are the property of Equilibrix customers and are kept confidential. For more information on Equilibrix call (954) 424-1646 or via e-mail at info@equilibrix.com.

Contact: Don Silver of Boardroom Communications at (954) 370-8999 or via e-mail donsil@boardroompr.com, for Equilibrix.