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Equilibrix is proud of the success our clients have enjoyed through the use of email marketing.
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“We needed a way to reach out to new customers and old ones without tarnishing the prestige of our brand. Equilibrix helped us do just that,” said Rosanne Martino, General Manager of One if by Land, Two if by Sea.
With the help of Equilibrix, the campaign was an unprecedented success. According to Martino, this email marketing effort brought in a whole new customer base who had never been there before.
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Consumers may be pickier about which e-mail communications are worthy of their time and attention, but with the help of email marketing partner, Equilibrix, Paparella found the secret of success. That secret is added value. So while consumers may be getting more eflyers and other email marketing efforts than ever before, shop owners like Paparella know that permission-based e-mail marketing still works.
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“The experts at Equilibrix maintain our database, design and send out our eflyers,” continues Mr. Fariello. “I spend less time planning advertising and more time caring for our customers. And because our customers have signed up to receive eflyers from us, we enjoy a very high ‘open’ rate.Click here to read entire article |
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“We’ve been using Equilibrix to send our customers monthly eflyers since 2001,” says Mr. Dezzel. “Eflyers are a great way to stay in touch, and definitely the most cost-effective means of delivering coupons. Click here to read entire article |
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“I’ve had great success with my e-mail marketing,” says Mr. Kaplan. “The Equilibrix team is responsive, professional, creative. In fact the original eflyer they designed for me has elicited such a great response I haven’t changed it.
“They know what they’re doing and they’re honest. I have such a high level of confidence in them that I have referred them to my clients –– there’s no higher compliment than that.”
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“When salespeople from other e-mail marketing firms tried to take the account away from Equilibrix, I showed them the products, our per-contact cost and the 25 percent “open” rate we experienced,” says Ms. Norvell. “Typically they simply shut their briefcases and left. “The people at Equilibrix are responsive and easy to deal with. Because I’m in the business, I supply content and art direction. They take my input and put it in html format and send it out.
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“In my opinion, e-mail marketing is the most cost-effective way to reach our customers, In fact, other than the magazine Quoi Faire, it’s the only medium we use. We pay a flat monthly fee which averages less than 5 cents per contact and don’t have to worry about column inches, space costs or airtime. And the number of shoes we show is never an issue! Even if I weren’t on the e-mailing list, I would know when our eflyer hits, because we always experience a bump in sales.” Click here to read entire article |
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"With Equilibrix, we did less advertising dollar-wise and got a better response. When you e-mail 2,000 people and you get 85 percent to open up and view your ad, that's phenomenal." |
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"Equilibrix is an incredible cost effective marketing tool that has given us the chance to build a database of over 4000 names in 3 months... a database of CURRENT customers with whom we maintain an ongoing relationship. The monthly flyer is a consistent form of communication to keep our customers updated with our current promotions, events and holidays!!! Equilibrix works for us!" |
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"Like all business owners, I am always looking for economical ways to increase sales. Equilibrix has provided exactly this! For a reasonable price, we have dramatically increased our Internet presence. This has related to a tripling of orders being placed online and a significant increase in overall sales. Delicious Delivery has been serving South Florida for over 9 years and we have tried every form of advertising available. Equilibrix is by far the most cost effective way of marketing our business." |
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"Equilibrix has really helped with customer recognition. When I go to conferences, so many potential customers always recognize us as the company that they get the cute emails from. We get so much positive feedback each month. It has really helped our business grow." |
Responses
from their customers
"First time I have heard of this Restaurant and it looks good. We live in Pompano Beach and because of this E-Mail and coupon we will visit."
From Joe C., Pompano Beach regarding The Ark Restaurant
"I was asking some friends where I could find a particular craft supply and one told me about Ace Educational Supplies. Ace is a bit out of the way for me, but after my friend forwarded me their flyer that had a gift certificate on it, I went to Ace and got a terrific deal. Thanks!"
From Bryant C., Miramar regarding Ace Educational Supplies
"I think the flyer is great. It will provide opportunities for businesses to get additional exposure and recommendations to people who might not be aware of the 'good local businesses'. The convenience of sending these flyers by e-mail is very handy for myself. This is how I prefer to receive coupons, sales, and specials. It's easier to just click 'print' on what you would like."
From Shanda, Ft. Lauderdale regarding The Ark Restaurant
"I love it! Enjoy getting it every month and seeing things I didn't know were here. Have used several of the coupons. Keep up the good work. Thanks"
From Anonymous, regarding Twin Lakes Pools
"Receipt of your e-mail was a pleasant surprise and we enjoyed perusing it from top to bottom. We especially liked the coupon that we printed and plan to use this week. Thank you for this one and we hope to receive more of them in the future."
From Barbara & Randy, regarding The Ark Restaurant
"I think this flyer is great. Good Job. Lots of Bargains to choose from and places I might not ordinarily have known about. Thanks."
From Carole, regarding The Community Flyer
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