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Nursery Owner Uses E-mail Marketing to Grow Business Nursery Business Grows Using E-mail Marketing Services Flamingo Road Nursery (www.flamingoroadnursery.com) , voted the #1 garden center in Davie-Cooper City for three years running, uses all forms of media –– TV, radio, print and e-mail marketing –– to let people know what’s in bloom. However, there’s no doubt in owner Jim Dezzel’s mind that e-mail marketing delivers the biggest bang for his buck. “We’ve been using Equilibrix to send our customers monthly eflyers since 2001,” says Mr. Dezzel. “Eflyers are a great way to stay in touch, and definitely the most cost-effective means of delivering coupons. We save printing and mailing costs –– and no trees are harmed in the process! Because we’re targeting existing customers who have authorized us to send them follow-up information, our open rate is high.” Nurture client relationships… Eflyers are a smart way to cultivate customers. Use them to announce sales and special events, deliver coupons, define services and provide newsworthy editorial like Flamingo Road Nursery’s Green Thumb Gardening tips. For companies that don’t have in-house marketing departments or Web masters, the experts at Equilibrix offer turnkey solutions. Taking photographs, designing eye-catching layouts, managing your database, tracking results through monthly reports are just a few of the services offered. Enjoy extraordinary service… “Equilibrix calls on me once a month to see what I want to feature,” continues Mr. Dezzel. “She even helps develop the all-important subject line so recipients are interested in opening our emails. Equilibrix also provides us with VIP cards for our customers to fill out, making it easy for us to obtain e-mail addresses and build our database. “Another huge benefit is that subscribers can forward our eflyers to family and friends. Then, when those folks come in, we invite them to join our e-mailing list. Of course, there is always an ‘opt-out’ button on everything we send. “Running a full-service garden center and year-round farmer’s market, keeps me super busy. I rely on the professionals at Equilibrix to steer my e-mail marketing campaign. At less than 3¢ a contact, e-mail marketing helps sell all things green –– and keeps us in the black!” |
